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News, analysis, and deep-dives from the world of matcha

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Uji's 2026 First Flush: Record-Breaking Chlorophyll Levels Signal an Exceptional Season

Tea farmers in Uji's Ogura district are reporting the deepest green of the decade, with shincha leaves showing 18% higher L-theanine content than the five-year average. We spent three days in the fields with fourth-generation farmer Kenji Morita to understand what's behind the numbers.

June 24, 2026 Yuki Tanaka 5 min read

Cha Cha Matcha Opens London Flagship in Covent Garden — A Full Review

The New York-born matcha chain's first European outpost brings the ceremonial-grade bowl to the heart of London, in a space designed to feel like a Tokyo tearoom filtered through Brooklyn.

June 23, 2026 Sophie Laurent 3 min read

Pierre Hermé's Matcha Ispahan: Sold Out in 24 Hours — Is It Worth the Hype?

The legendary Paris pâtissier's latest creation pairs Iranian roses, raspberry, and Nishio ceremonial matcha in a tart that defies every expectation. We managed to secure one before they vanished.

June 22, 2026 Claire Dubois 4 min read

Matcha Export Revenue Hits Record ¥32 Billion — Uji Leads Global Demand

Japan's Ministry of Agriculture confirms that matcha exports surpassed all previous records in fiscal 2025, driven by surging demand from the US, Europe, and Southeast Asia.

June 21, 2026 Kenji Morita 4 min read

New Study Links Daily Matcha Consumption to 23% Reduction in Cortisol Levels

A peer-reviewed study from Kyoto University followed 1,200 participants over 18 months, finding significant stress-reduction markers in daily matcha drinkers — going beyond what caffeine alone can explain.

June 20, 2026 Dr. Aiko Yamamoto 5 min read

Why Seoul is Becoming the Second Capital of Matcha Culture

Seoul's café scene has quietly developed a matcha obsession that rivals Tokyo — with its own distinctive twists on preparation, presentation, and the kinds of spaces that serve it.

June 19, 2026 Ji-yeon Park 6 min read

4 Seoul: Second Capital of Matcha Culture

5 Pierre Hermé's Matcha Ispahan — Review